RESORT WEAR
Defining Resort Wear
Resort wear is a specialised category of clothing designed for the unique lifestyle of luxury travel, leisure, and relaxation. Unlike traditional fashion collections bound by seasonal calendars, resort wear is about more than just practicality; it is the sartorial embodiment of an escape, offering garments that cater to the transitional and often transformative experiences associated with travel.
Transitional
Resort wear captures the essence of liminality, a concept from anthropology that describes the state of being “betwixt and between” identities or roles. When individuals travel, they often experience a shift in their identity, adopting a temporary persona that reflects the freedom and relaxation of being away from their usual environments.
Historical
Historically, resort wear emerged in the early 20th century as a response to the needs of affluent travellers who required elegant yet practical clothing for their vacations at coastal resorts.
Modern
In today’s context, with global travel rebounding and the introduction of working from home, people are seeking new destinations and experiences post-pandemic. Resort wear has become more relevant than ever. Consumers seek clothing that reflects their desire for freedom, escape, and self- expression while being functional and stylish in warm climates.
MEI of London
Resort Wear
Mei of London’s resortwear reflects a lifestyle that embraces the fluidity of identity and the desire for escape and self-reinvention. It is a category that celebrates the intersection of fashion, travel, and the transformative experiences that come with exploring new places and cultures.
Welcome to Mei of London, a luxury resort wear brand that transcends fashion to create a lifestyle rooted in the joy of travel, the warmth of family connections, and the transformative power of escape. As Creative Director and Founder, I’m delighted to introduce you to a brand inspired by the most cherished moments of my life— exploring the world with my children.
At Mei of London, resort wear is more than just seasonal fashion; it reflects the transformative journey of travel- the elegant space between who we are and who we become. Our collections embody the unique lifestyle of luxury travel, leisure and relaxation.
Short belted cover-up of terry cloth. Photographed by Toni Frissell for Harper's Bazaar. (Milbank, 2009: 149)
INTRODUCTION
Welcome to Mei of London, a luxury resort wear brand that transcends fashion to create a lifestyle rooted in the joy of travel, the warmth of family connections, and the transformative power of escape. As Creative Director and Founder, I’m delighted to introduce you to a brand inspired by the most cherished moments of my life— exploring the world with my children Mekhi, Elijah and Isaac, M.e.i
At Mei of London, resort wear is more than just seasonal fashion; it reflects the transformative journey of travel—the elegant space between who we are and who we become. Our collections embody the unique lifestyle of luxury travel, leisure, and relaxation.
We understand the needs of modern women- year - round accessibility, evolving body shapes, and lifestyles- all while prioritising comfort without sacrificing style. Our commitment to natural and regenerative materials reflects our dedication to sustainability and respect for the environments that inspire us. Through innovative design and meticulous craftsmanship, we create garments that support and celebrate feminine form and accommodate the diverse climates and experiences that travel presents.
Our collections invite you to slow down, embrace change, and create cherished memories. We strive to offer more than just clothing; we provide a holistic experience for passionate, adventurous women who value authenticity and depth in their journeys.
Thank you for joining the Mei of London journey. We are honoured to accompany you on your voyages, dressing you in pieces that resonate with your soul and elevate every moment of your travels. Together, let’s celebrate the art of travel, the warmth of family, and the elegance of discovery while empowering women in all facets of their lives.
With warmth and inspiration,
Laura Holmes
Creative Director and Founder
Mei of London
Introduction to Project
RESORT WEAR
